Interior design and architecture are the foundations that can make or break a hospitality project. With travel coming back post-pandemic, modern hotels are looking for creative ways to attract tourists. Tourism is a great economic contributor in Thailand and after the recent panic created by the global pandemic, many hospitality projects are struggling to survive. In such cases, having a good interior design concept can increase the visibility of your property and also help to maximizes your ROI. if you are lucky enough to find an interior designer who manages to create performance relations in both these aspects then you can definitely create the most sought-after hospitality project.
Why is design important in hospitality?
Last year the GDP of Thailand fell by 6% and the contraction especially affected the tourism sector. To boldly mitigate the crisis, hoteliers are preparing themselves to attain economic resilience through design and attractions. From quality food, entertainment and recreational facilities to costing and hotel expenses are the key factors to strengthen the recovery of the hotel business after the pandemic. With the gradual decline in the cost, it becomes important for hotel owners to use the design aspect wisely so that both domestic and international tourism can be encouraged. To welcome a higher number of guests, it is important to have a design that attracts and guarantees maximum return on investment.
How to maximize ROI using interior design?
In the hospitality sector, expenditure prioritization plays a crucial role. The decision of tourists to choose a hotel to reside in is based on multiple factors. Hotel facilities top the list and surprisingly, the second spot goes to the design of hotel lobbies. In a survey, it was revealed that 54% of tourists give a vote to hotels with big lobbies. Be it the landscaping, music, or the overall atmosphere, the design obviously influences the behavior. So how to decide, which is an appropriate design that offers the maximum ROI.
- Timely planning: Hoteliers aiming for generating profits through a contemporary design should plan the design updates in a timely manner; the sooner the better. Rather than experimenting with your own design concepts and thinking you would give a tough time to your competitors solely on the basis of food or costing won’t work. It’s better to hire an expert interior designer right on time who could guide you with the perfect mix of furnishings, accents and other design elements.
- Revenue generating areas: Bars and lobbies are the most interesting areas from the design perspective. Using storytelling and compelling concepts can ornate the ambience and surely generate maximum ROI.
- Statement design: Upscale and midscale segment hotels should cleverly use the restaurant spaces. With stunning interiors and a statement design, the hotel owned restaurants can get huge traffic even on the weekday brunches.
Final word
The key concept of hotel interior design in Thailand is to create top dining destinations or entertainment zones that influence consumer behavior. If you want your hotel to be filled to its maximum capacity, you can’t overlook the importance of design. To be able to differentiate between a usual hotel design and an ROI driven hotel design, you need to get in touch with the industry experts.